Every year during the Mid-Autumn Festival, you can observe many Taiwanese people engaging in BBQ activities on the streets. This has become an important tradition associated with the Mid-Autumn Festival in Taiwan. It's interesting to note that this tradition is unique to Taiwan, as it is not commonly practiced in China or Korea during the Mid-Autumn Festival.
So, why did Taiwanese people start incorporating BBQ into their Mid-Autumn Festival celebrations? The origins of this tradition can be traced back to about 40 years ago when Taiwan had a famous BBQ sauce advertisement that gained significant attention on television. The memorable slogan of the advertisement was "一家烤肉，萬家香," which translates to "If your family barbecues, the aroma can be enjoyed by ten thousand families." (Check the advertisement below)
https://www.youtube.com/watch?v=5g0LUbKK3xU
In response to the popularity of this advertisement, there was competition from other BBQ sauce brands that also ran advertisements.
(Check the advertisement below)
These advertisements further fueled the trend of Taiwanese people celebrating the Mid-Autumn Festival with BBQ. As a result, it became a beloved tradition, and Taiwanese families started gathering for BBQ sessions during this festive time.
In summary, the tradition of BBQ during the Mid-Autumn Festival in Taiwan originated from a famous BBQ sauce advertisement that captured the attention of the public.and now BBQ is an important part of Mid-Autumn Festival celebrations in Taiwan. Estela
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